Samsonite

EVOA-Z

Our campaign for Samsonite positions the EVOA Z suitcase as a work of art, presented in a museum-like setting that highlights its minimalist design and premium finishes. The gallery-inspired environment echoes the product’s timeless yet innovative aesthetic through mirrors and abstract reflections.

We crafted adaptable key visuals and a brand film, designed for easy customisation of elements like shadows and reflections. The production process focused on maintaining flexibility, especially when compositing multiple mirror reflections, using additional passes to preserve control during grading and refinement.